Letting 'em think they can make money

This is a small but important part of the make-money-selling-greeting-cards ad: Salespeople's alleged earnings. It says right at the top that these are "exceptional earning records", so it's got "results not typical" built in. Still, how many readers would've thought of it that way? And how many would've understood "exceptional" to mean "not typical" instead of just "pretty good, by gosh"?
Nobody's full name given, of course, just initials. Interesting regional distribution, also: One from the East, one from the West, all the rest, like the Cussans' customer base, from the Midwest.